Turning Up the Volume on Jakarta’s Nightlife
Turning Up the Volume on Jakarta’s Nightlife
Turning Up the Volume on Jakarta’s Nightlife
How we crafted a bold, vibrant visual identity for Central Frequency De' Partie, a high-energy music event at Jakarta's Elysium Bar, using dynamic waveforms, neon palettes, and experimental layouts.
We created a visual system that captured the event’s excitement, driving ticket sales to Rp. 19,000,000+ in one night and solidifying the client’s reputation as a trendsetter in Jakarta’s nightlife scene.
How we crafted a bold, vibrant visual identity for Central Frequency De' Partie, a high-energy music event at Jakarta's Elysium Bar, using dynamic waveforms, neon palettes, and experimental layouts.
We created a visual system that captured the event’s excitement, driving ticket sales to Rp. 19,000,000+ in one night and solidifying the client’s reputation as a trendsetter in Jakarta’s nightlife scene.
How we crafted a bold, vibrant visual identity for Central Frequency De' Partie, a high-energy music event at Jakarta's Elysium Bar, using dynamic waveforms, neon palettes, and experimental layouts.
We created a visual system that captured the event’s excitement, driving ticket sales to Rp. 19,000,000+ in one night and solidifying the client’s reputation as a trendsetter in Jakarta’s nightlife scene.
Client
Client
Anyphoria
Anyphoria
Project Year
Project Year
2024
2024
Project Type
Project Type
Visual Identity, Social Media Creative
Visual Identity, Social Media Creative
The client, Anyphoria - a talent management company, was looking to launch an event that speaks 'high-energy' and excitement, at one of Jakarta's prestigious bars - Elysium, under the name Central Frequency De Partie. They've approached to us and wanted to wrap up with a Visual Identity that could cut through the city's saturated nightlife scene.
Their goal was to attract a young, trend-conscious audience by embodying a brand personality of boldness, creativity, and excitement. The main challenge lies in translating abstract concepts like “frequency” and “central energy” into a cohesive, eye-catching design system that could work across digital promotions, print materials, and venue decor, all within a tight 3-week timeline.
Here’s how we achieved success:
The client, Anyphoria - a talent management company, was looking to launch an event that speaks 'high-energy' and excitement, at one of Jakarta's prestigious bars - Elysium, under the name Central Frequency De Partie. They've approached to us and wanted to wrap up with a Visual Identity that could cut through the city's saturated nightlife scene.
Their goal was to attract a young, trend-conscious audience by embodying a brand personality of boldness, creativity, and excitement. The main challenge lies in translating abstract concepts like “frequency” and “central energy” into a cohesive, eye-catching design system that could work across digital promotions, print materials, and venue decor, all within a tight 3-week timeline.
Here’s how we achieved success:
The client, Anyphoria - a talent management company, was looking to launch an event that speaks 'high-energy' and excitement, at one of Jakarta's prestigious bars - Elysium, under the name Central Frequency De Partie. They've approached to us and wanted to wrap up with a Visual Identity that could cut through the city's saturated nightlife scene.
Their goal was to attract a young, trend-conscious audience by embodying a brand personality of boldness, creativity, and excitement. The main challenge lies in translating abstract concepts like “frequency” and “central energy” into a cohesive, eye-catching design system that could work across digital promotions, print materials, and venue decor, all within a tight 3-week timeline.
Here’s how we achieved success:
Key Solutions
Key Solutions
Using Abstractive Graphics
Using Abstractive Graphics
By using abstractive graphics for the main identity, we can elevate the concept further through wordplay and movement - allowing visual appeal on the identity itself.
By using abstractive graphics for the main identity, we can elevate the concept further through wordplay and movement - allowing visual appeal on the identity itself.
Audience-Centric Logo Design
Audience-Centric Logo Design
In order to achieve the audience's attention, we had to conceptualize a logo that speaks 'audience-centric', in order to resonate with them, filling the missing gap.
In order to achieve the audience's attention, we had to conceptualize a logo that speaks 'audience-centric', in order to resonate with them, filling the missing gap.
Colors that Speak Excitement
Colors that Speak Excitement
Colors such as electric magenta, and bright orange, are used as high-contrast colors, paired with yellow to balance vibrancy with fun.
Colors such as electric magenta, and bright orange, are used as high-contrast colors, paired with yellow to balance vibrancy with fun.
Role and Process
Role and Process
Role and Process
As the Brand Identity Designer, I owned the end-to-end creative process, from concept development to final asset delivery, collaborating closely with the client’s marketing team.
Research & Execution
Research & Execution
Research & Execution
Inspiration on Night Life Ideas
Inspiration on Night Life Ideas
Studied Jakarta’s nightlife trends, identifying a gap in “experimental yet approachable” aesthetics. Hence, we adopted a mix of geometric abstraction and kinetic energy.
Studied Jakarta’s nightlife trends, identifying a gap in “experimental yet approachable” aesthetics. Hence, we adopted a mix of geometric abstraction and kinetic energy.
Logo Exploration
Logo Exploration
We have sketched several concepts inspired by waveforms and crowd movement. The final logo mark used slanted shapes as emphasis for sense of rhythm and forward motion.
We have sketched several concepts inspired by waveforms and crowd movement. The final logo mark used slanted shapes as emphasis for sense of rhythm and forward motion.
Wordplay Elements
Wordplay Elements
Modular graphics from the logo are extracted from the logo's main structure as usage for patterns and social media filters, allowing for maintain of brand coherency.
Modular graphics from the logo are extracted from the logo's main structure as usage for patterns and social media filters, allowing for maintain of brand coherency.
Outcomes
Outcomes
Outcomes
01
01
01
Positive Impact on Sales, Amassing Target on Bar Daily Sales
Positive Impact on Sales, Amassing Target on Bar Daily Sales
The event was able to generate Rp. 19,000,000+ of revenue under one night, which surpassed the client's initial target of Rp. 10,000,000.
The event was able to generate Rp. 19,000,000+ of revenue under one night, which surpassed the client's initial target of Rp. 10,000,000.
02
02
02
Increased on Social Buzz and Insights
Increased on Social Buzz and Insights
The rollout of the visual identity has allowed word-of-mouth social buzz, as well as nearly 40,000 views on insights, covering mainly Jakarta's area.
The rollout of the visual identity has allowed word-of-mouth social buzz, as well as nearly 40,000 views on insights, covering mainly Jakarta's area.
03
03
03
Further Partnership on Design and Marketing
Further Partnership on Design and Marketing
The client was satisfied on the deliverables that were done under a short amount of time, we were given the opportunity to further tighten our partnership on future design and marketing projects.
The client was satisfied on the deliverables that were done under a short amount of time, we were given the opportunity to further tighten our partnership on future design and marketing projects.
With the points of measured success mentioned above, here are the valuable insights that we have gained from the project:
With the points of measured success mentioned above, here are the valuable insights that we have gained from the project:
With the points of measured success mentioned above, here are the valuable insights that we have gained from the project:
Thinking out-of-the-box
Thinking out-of-the-box
While it's important to follow current trends within the nightlife industry, it's also a good idea to bring in fresher ideas, allowing for potential to be positioned at the forefront of the industry.
While it's important to follow current trends within the nightlife industry, it's also a good idea to bring in fresher ideas, allowing for potential to be positioned at the forefront of the industry.
Think Globally, Acting Locally
Think Globally, Acting Locally
Blending Jakarta’s love for experimental design with global nightlife aesthetics made allow the output of the visual identity to feel both local and premium.
Blending Jakarta’s love for experimental design with global nightlife aesthetics made allow the output of the visual identity to feel both local and premium.
Blending Abstract with Real-Life
Blending Abstract with Real-Life
The importance of understanding on how to execute visuals that both blend abstractive elements, with real-life inspiration, can result in unforgettable visuals.
The importance of understanding on how to execute visuals that both blend abstractive elements, with real-life inspiration, can result in unforgettable visuals.
The Central Frequency de’ Partie identity didn’t just sell tickets—it became a visual anthem for Jakarta’s nightlife. By treating every asset as a rhythm in the event’s larger “frequency,” we turned attendees into brand ambassadors, proving that bold design can be both functional and unforgettable.
The Central Frequency de’ Partie identity didn’t just sell tickets—it became a visual anthem for Jakarta’s nightlife. By treating every asset as a rhythm in the event’s larger “frequency,” we turned attendees into brand ambassadors, proving that bold design can be both functional and unforgettable.
The Central Frequency de’ Partie identity didn’t just sell tickets—it became a visual anthem for Jakarta’s nightlife. By treating every asset as a rhythm in the event’s larger “frequency,” we turned attendees into brand ambassadors, proving that bold design can be both functional and unforgettable.
What problems are you looking to solve today?
What problems are you looking to solve today?
Start off by contacting kingto.design@gmail.com - and let’s discuss from there!
Start off by contacting kingto.design@gmail.com -
and let’s discuss from there!
What problems are you looking to solve today?
Start off by contacting kingto.design@gmail.com -
and let’s discuss from there!